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16 Godwin Cres
Whanganui, Manawatu-Wanganui, 4500
New Zealand

+64 [0]27 589 7047

The Haberdashery is an online store stocking a large range of quality natural cloth, yarn, threads, ribbons, buttons, along with patterns and handmade collectables. The Haberdashery has all the things you need to make your own garments and heirloom projects. We only stock products which have come from sustainable and ethical sources from the UK, Europe and USA. We honour the artisans and the makers and are here to supply beautiful quality materials for them.


Product brands stocked by The Haberdashery




Carolyn Denham and Roderick Field began Merchant & Mills in 2010 with the intention of bringing style and purpose to the overlooked world of sewing.

Merchant & Mills continues to grow steadily, evolving and developing as experience and ideas demand. Carolyn and Roderick now travel the world in search of unique and beautiful fabrics, finding aesthetic and practical inspiration along the way. Merchant & Mills products are stocked in the world’s most respected outlets and the company has successfully collaborated with London’s V&A Museum and Alexander McQueen.

New patterns and products emerge, never rushed to market, but slowly developed to be exemplary, desirable and pragmatic.
Their ethos is to respect the roots of sewing, from trade to home dressmaking and inspire more people to find the satisfaction of simply making. Merchant & Mills have published three instructive, illustrated books.

Carolyn Denham has a degree in Fashion design and has worked in New York, Italy and London.
Roderick Field is a respected photographer with works in the National Portrait Gallery.


Grainline Studio originally began as the personal blog of Jennifer Beeman, the designer and pattern maker behind the patterns. It expanded in mid 2011 with their first pattern, the Tiny Pocket Tank, after receiving numerous requests for the patterns of the garments she was creating for herself. Jennifer studied fashion design at Columbia College where she focused on pattern making and technical design. Prior to graduating she began working as a pattern maker locally until quitting to pursue Grainline Studio full time in 2014.

Jennifer was recently interviewed for American Public Media’s Marketplace about her job as a pattern maker and how she’s trying to keep it relevant in today’s world of fast fashion.


Each Deer & Doe sewing pattern is the result of months of hard work to ensure quality standards are respected.
All of their patterns are designed and manufactured in France and printed on recycled paper in order to preserve the environment. Whether you are just learning to sew or you have a few years of experience behind a sewing machine, you'll be able to find your match from their five difficulty levels. Follow their richly detailed and illustrated instruction booklets for perfect results.


Blue Sky Fibers started as a pet project of sorts. Shortly after graduating college, owner/founder Linda Niemeyer's curious preoccupation with Alpacas led to her buying one. Soon Linda found herself with a lot of yarn on hand. She took it to a nearby yarn store, which was willing to buy and sell it. And the rest, as they say, is history. Today Blue Sky Fibers is known worldwide for its consciously crafted collection of high-quality natural fibers and patterns.


Iridescent silk ribbons of the finest quality, hand dyed using plant materials. Naturally Dyed – the natural dyeing process used by Feather & Stone requires minimal amounts of water, no chemicals, salt or acids and their ribbons are air dried and then pressed. This mindful process means the dye vat is recycled as many times as possible, producing 'limited' colour runs, hence the near impossible task of exact colour matching. You really are purchasing a one of a kind, slow crafted, lovingly made product. Feather & Stone's beautiful and unique colours are derived from nature and for colour fastness they use natural mordants. Using this process means a huge saving in amounts of water & electricity and cause no damage to the environment.